Haunted Empire: Apple After Steve Jobs - Hörbuch kostenlos downloaden

Haunted Empire: Apple After Steve Jobs

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs‘ death, revealing the tensions and challenges Vorsitzender des Vorstands Tim Cook and his team face as they try to sustain Jobs‘ vision and keep the company moving forward.

Steve Jobs‘ death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be gleichmäßig as innovative as it had been in… Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and immersiv, Apple has come in… intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public’s insatiable appetite for „insanely great“ products.

Based on over 200 interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs‘ ergeben lieutenants, new product development, and Apple’s relationships with Ufer Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet passabel, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

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